A Journey Spanning Over a Century
Farfaglia Arti Grafiche s.r.l. was founded in 1860 as a printing house by Riccardo Farfaglia. With its transition to the Ferron heirs in 1940, the printing house evolved into a modern litho-cartonage company, maintaining a strong artisanal tradition while continuously updating its technology. Today, Farfaglia Evoluzioni Grafiche s.r.l. is a benchmark for the design and production of innovative displays that can typically be assembled with a single movement, thanks to consolidated know-how and a constant search for practical and efficient solutions. Its production includes:
- Counter Displays: Compact and functional solutions for presenting products directly at the point of sale.
- Floor Displays: Structures with greater visual impact to ensure higher product visibility.
- Customized Gadgets: Promotional items tailored to strengthen brand identity.
- Printing and Photolithography: High-quality services for creating graphic and communication materials.
- Custom Packaging: Tailored solutions for product packaging and presentation, combining functionality and aesthetics.
Innovation at the Service of Practicality
In recent years, the company has patented several innovative solutions in the display sector. Among these, Mezzo Spy® and AutoExpo® stand out for their ease of assembly and ability to optimize exhibition spaces, making them effective tools for pharmaceutical companies and beyond.
“The idea came from observing the needs of the pharmaceutical sector, where the pharmacist plays a key role in choosing the display. We worked to create quick, intuitive, and high-performing solutions that simplify work without compromising aesthetic quality,” says Luca Ferron, Sales Manager of Farfaglia Evoluzioni Grafiche s.r.l.
The Origin of the Idea: A Patent in the Drawer
From an intuition born years ago, Ferron created a range of innovative and patented displays designed to simplify pharmacists’ lives and optimize product presentation. “The idea of creating easy-to-assemble displays comes from a patent I had in my drawer: a system that allows you to open a flat structure and assemble it automatically by pushing it down. This system was initially conceived to create a mini desk kit with post-its, pen holders, and a calendar.”
The turning point came with participation in Cosmofarma, where Ferron understood the sector’s needs: displays that are easy to assemble and respect pharmacists’ autonomy in choosing which products to display. “Participating in my first Cosmofarma about fifteen years ago opened my eyes,” says Ferron. “From there, I discovered that pharmaceutical companies need to provide pharmacists with displays that are as easy as possible to assemble.”
The Solution: Patented and Easy-to-Assemble Displays
“I then developed a series of patented displays, both small and large, that can be assembled with a simple movement. The mechanism is the same for all: they flatten and assemble in an instant.” The range of displays created by Ferron includes various types, from the Autoexpo counter display to the Autoexpo stepped display, up to the impressive floor display launched last year.
Patents and the Patent Box
All displays are covered by both Italian and European patents. They are designed as single pieces, with no parts to assemble or lose. This makes them easy to use and reduces waste.
From Practicality to Elegance: Solutions for Every Need
In the fast-paced world of commerce, capturing customer attention is crucial. But how to stand out from the crowd? The answer is simple: with displays that not only showcase but enchant.
For pharmacies, where efficiency is essential, we offer practical and functional displays designed to optimize space and facilitate access to products. “But we don’t stop there. With our innovative ‘Totem with a Dress’, the display becomes a true piece of furniture, a work of art that enhances the surrounding environment. Imagine a display shaped like a tea, a syrup, or transformed into an elegant bookshelf: with us, every desire becomes reality.”
Personalization at the Core
The strength of Farfaglia Evoluzioni Grafiche lies in its ability to shape cardboard, bringing to life customized and detailed forms. Whether it’s a product-shaped display, an eye-catching totem, or a modular exhibition solution, the company can meet every need.
“The eye is first captured by the shape, then by the color, and finally by the words.”
Farfaglia Evoluzioni Grafiche continues to innovate, combining tradition, technology, and creativity to deliver displays that are not only functional but also visually stunning, helping brands stand out in a competitive market.
